For sartorial houses
The same page as a house with a marketing department
Sartorium gives every house one showcase and one place on the map. A one-person atelier and a brand with fifty shops get the same page, and the same readers find both.
This is the page
Not a line in a directory. Photographs, the story, the addresses, the links that matter, and a pin members read on the map.
Since 1974
Atelier Vaudran
Cloth cut in Lyon, by four hands
Two cutters and one fitting room above the courtyard. Vaudran works English cloth on Italian canvas, and has never advertised.
And who reads it
Nobody lands here by accident. The map and the house pages sit behind an account, so everyone who opens your page is a member who signed up to read a curated directory of houses — not a passer-by who searched for something else and left.
What you provide
Three things light a showcase. Nothing else is required, and nothing else is asked of you.
An image
One photograph: your work, your cloth, your shop. It is the first thing a member sees.
A description
What you make and how you work, in your own words. A paragraph is enough.
A way to be reached
Your site, your Instagram, or an address we confirm with you. A house with no website is not a house that cannot be reached. Sartorium sends the reader to you and takes no commission.
Without them: a grey pin among camel ones, and nothing to open.
With them, and an offer running: the page above, and a pin members open.
And what comes back
The sections above say what a house gives. These are the two that travel the other way, and neither is something a house can arrange for itself.
The members are told
Publish a trunk show and the members who asked to hear about houses coming within 100 km of them are written to, each in their own language. They do not have to be looking on the right day. Nobody is written to who did not ask to be.
You are told what it did
Page views, pin openings, messages received, and an estimate of the clicks through to you, with what those members were asking for: a question, an appointment, a price. Counts over a period, never a name.
Publishing your stops belongs to La Tournée. The figures come with every offer.
Three offers, from a single address on the map to a negotiated agreement.
See the offersPut your house on the map
Create the account, and the page is waiting on the other side.
If your house is already in the directory, you claim it rather than add it.